Unlocking Hawk-Eye data: What it means for tennis, the ATP, WTA and ITF.

Since 2005 the governing bodies of tennis (ATP, WTA and ITF) have been collecting data using Hawk-Eye for many top-level tournaments and the Grand Slams. So what have the governing bodies been doing with this data? Where is it stored? Who owns it? Who has access to it?

Hawk-Eye WimbledonHawk-Eye was introduced to tennis in 2005. Since then, the governing bodies of tennis have been collecting valuable data about match play. Image: Hawk-Eye Innovations.

Some background

Early in 2012 I set out to start mapping tennis matches. As a Cartographer, and tennis player this kind of made sense and excited me! Tennis is a spatial game, meaning that the location of the ball and the players are linked spatially to the court. So at any time during a match we can plot where and when a stroke, or player is. The concept of mapping sports matches is not new. It has been around for some time now and is commonly referred to as Sports Analytics or Spatial Analytics. Many sports like Football (Soccer), Basketball and Baseball have been using analytics for years to explore potential unknown patterns about the game, their players and their opponent’s tactics. We have all seen Moneyball right?

To kick off my research into maps about tennis I manually plotted the ball location and player movement from the London Olympics Men’s tennis final using video footage and a 3D visualization application. The results of the research can be read here. This method of data capture was perfect at the time because it allowed me to captured the tags I needed to run my analysis on. As a result of the research I have had tennis players, coaches and other tech companies contact me wanting help analyzing their players patterns, strengths and weaknesses using similar methods as outlined in my research. Sure, I replied with over-the-top enthusiasm. But, we have to manually capture the data first, and that tends to be time-consuming and a tad laborious. So the client says, “Can’t we use Hawk-Eye?” That’s a great question I tell them, but it’s not that easy…

The search begins for Hawk-Eye data

So how would one go about getting access to this infamous Hawk-Eye data that everyone apparently everyone knows about (like its their brother), has seen on TV, but no one knows where it is or who to contact to get access to it? Go direct to Hawk-Eye?

To cut a long story short: Hawk-Eye state that they don’t own the data they capture. The tournaments do. Or do they? After spending the last 6 month trying to track down the right people in the right place at the right time I receive this response recently from Tennis Properties, the management group who runs the ATP. “Tennis Properties own all of the Hawk-Eye data from the Masters 1000 tournaments. We don’t license this data to 3rd parties”. Well at least that clears up who owns the data. But of course that wasn’t the response I had hoped for!

I then turned to Tennis Australia. I figured they might care to share some Hawk-Eye data with another Aussie. This was their response “The Hawk-Eye data is owned by our commercial/IT teams…. but it is not for use for commercial or external endeavors”. So they own their Hawk-Eye data, not Tennis Properties. Confused yet?

So my search started targeting the ATP 500 series tournaments. Tennis Properties had told me that each of these 500 series tournaments has their own agreements in place with Hawk-Eye and that the ATP does not control the data captured at these tournaments. Sounds promising right? Well it was. The team running the Swiss Indoors tournament in Basel granted me permission to all of their match data for their 2012 tournament. I was ecstatic. Finally I would be able to grow my research, and potentially help some of the pending requests from other interested parties. However, they didn’t have the Hawk-Eye data in-house (sigh). I was then directed to Hawk-Eye themselves to retrieve the data….

Swiss Indoors BaselThe Swiss Indoors at Basel granted me access to their Hawk-Eye data from their 2012 tournament.  Image: Swiss Indoors.

A further six long months has passed and I am yet to see any sight of the data from Hawk-Eye. Apparently they are too busy to attend to the request of the Swiss Indoors to release the data (grrrggh!).

Why is Hawk-Eye data so protected?

The answer is simple. The data that Hawk-Eye collects is very powerful. It collects the location of the ball and player, the spin of the ball, speed and flight of the ball (just to name a few). If the data lands in the hands of someone who can pull it apart and reveal patterns about players and opponents (that may not have been seen before) then it becomes a potential sticking point for the ATP, WTA or ITF. Or does it? Let’s take a look at this from another point of view.

Bob Kramer, the former tournament director of the Farmer’s Classic* in Los Angeles, said the technology ran at his tournament cost about $60,000-$70,000 for one court, with much of that cost going to installing the infrastructure. Now if I was a tournament director and I was spending that kind of money on new technology then I would be keen to explore ways I can recoup some of those costs. One of those ways may be selling/licensing the Hawk-Data back to its players, the media and fans. Oh but wait, the tournaments can’t do this because the ATP, WTA and ITF control the data. Or do they?

So who really owns Hawk-Eye data?

The tournaments seem to be funding the implementation of the technology (the richer tournaments like Indian Wells have more Hawk-Eye courts than say Miami) so is it their data to share and/or commercialize? Or is the data in fact the player’s data? They are the ones putting on the show; the data is about them, not the tournament. What if Roger Federer or Serena Williams wanted access to the Hawk-Eye data? How quickly would the ATP, the tournaments and Hawk-Eye react to their request? Are they permitted to even access the data?

Tennis unlike Basketball, Baseball and Football (Soccer) is an individual sport, played mostly on neutral territory (with the exception of Davis Cup). In team sports, it is the teams who are collecting the data at their home games, not the governing bodies of each sport. So where does this leave the players? Does Novak Djokovic have to bring his own data capture equipment on court to trace him movements and map his shots? Let’s hope not!

Novak DjokovicWorld number 1, Novak Djokovic may have to bring his own data capture equipment to matches to record his shot patterns and movements! Image: Reuters

What’s in it for the ATP, WTA and ITF to unlock (open) Hawk-Eye data?

Open data initiatives have been actively gaining momentum (outside of sport) as governments and private industry see the benefit of making their data freely available. Late last year however, the Manchester City Football Club (MCFC) opened up some of its match data so it could crowd source new ways of visualizing the data and encourage innovative ways of making use of it (read the Forbes article about the MCFC program here). They were essentially tapping into the crowd’s knowledge and passion for the game to better understand their players and opposing teams. If the governing bodies of tennis were to do this it would open up a unique opportunity to engage with the fans and media like never before. Tim Davies whom is an open data advocate calls this making use of “social infrastructure” that surrounds sports.  Opening up the vast of amounts of tennis match data available at a relatively low cost (or for free), would lead to third party innovation, where the next generation of tennis fans could design innovative products, which may result in a new wave of interest in tennis analytics and spawn many new products in tennis. Imagine what IBM could do with data, or anyone else that has an interest in commenting and reporting on the game? Imagine the maps and graphics that the tournaments could supply to the pressroom at the end of the day to help report on the days play!

Opening data can be scary (but it’s time to be brave!)

Opening up your data to the whole world can seem scary at first. There is no doubt the ATP, WTA and ITF will have reservations about doing so. But think of the increased two-way interaction, between the innovators and the data suppliers. Perhaps Hawk-Eye data can be extended way beyond what it is currently being used for? Perhaps there is a revenue stream back to the tournaments that may offset their cost of installing the technology. The data may even be turned into physical products, like artwork for Nike’s next Rafael Nadal t-shirt! Who knows? History has shown that opening up data is not in fact scary, it is incredibly exciting and the possibilities appear endless.

Andy Murray Tennis ArtAndy Murray poses in front of ‘tennis art’ at the O2 Arena in London last year. Andy created the unique portrait of himself that was auctioned off for charity late last year.

Natural Evolution for Tennis

Unlocking Hawk-Eye data is a natural evolution for tennis. As pressure builds on the ATP, WTA and ITF to-be-seen-to-be-keeping up with other sports, perhaps the locks will come off the data. At present, only the TV broadcasters and national tennis associations appear to have a key to the data. Sadly, there is a very valuable stockpile of data gathering dust on some internal server at Hawk-Eye with no use for it all! Of course you might get lucky and be granted access to a portion of that data but fail to ever see it! It will only take one of the ‘next gen’ of players, like a Sloan Stevens or Milos Raonic who understand what modern analytics can do for their game, or one commentator (hint hint, Justin Gimelstob) to lean hard on the governing bodies to move this issue in the right direction. Imagine how powerful the ATP FedEx Reliability Stats could be if they integrated space into their stats by using Hawk-Eye data! Let’s hope that happens quickly. Then we can sit back and watch it open up a whole new world of tennis analytics, third party products and applications that will benefit the players, tournaments, the fans, the media and most of all the great game of tennis itself!

 * The Farmers Classic will not be returning to the ATP circuit in 2013. After 86 years, and being the longest running annual professional sporting event in Los Angeles, it ran its last event in 2012.


Using spatial analytics to study spatio-temporal patterns in tennis

Late last year I introduced ArcGIS users to sports analytics, an emerging and exciting field within the GIS industry. Using ArcGIS for sports analytics can be read here. Recently I expanded the work by using a number of spatial analysis tools in ArcGIS to study the spatial variation of serve patterns from the London Olympics Gold Medal match played between Roger Federer and Andy Murray. In this blog I present results that suggest there is potential to better understand players serve tendencies using spatio-temporal analysis.

The full research paper, and an in depth discussion about the importance of understanding space-time relationships in sport can be read here.

Figure 1: Igniting further exploration using visual analytics. Created in ArcScene, this 3D visualization depicts the effectiveness of Murray’s return in each rally and what effect it had on Federer’s second shot after his serve. (click to enlarge)

The Most Important Shot in Tennis?

The serve is arguably the most important shot in tennis. The location and predictability of a players serve has a big influence on their overall winning serve percentage. A player is who is unpredictable with their serve, and can consistently place their serve wide into the service box, at the body or down the T is more likely to either win a point outright, or at least weaken their opponent’s return [1].

The results of tennis matches are often determined by a small number of important points during the game. It is common to see a player win a match who has won the same number of points as his opponent. The scoring system in tennis also makes it possible for a player to win fewer points than his opponent yet win the match [2]. Winning these big points is critical to a player’s success. For the player serving, their aim is to produce an ace or, force their opponent into an outright error, as this could make the difference between winning and losing. It is of particular interest to coaches and players to know the success of players serve at these big points.

Geospatial Analysis

In order to demonstrate the effectiveness of geo-visualizing spatio-temporal data using GIS we conducted a case study to determine the following: Which player served with more spatio-temporal variation at important points during the match?

To find out where each player served during the match we plotted the x,y coordinate of the serve bounce. A total of 86 points were mapped for Murray, and 78 for Federer. Only serves that landed in were included in the analysis.  Visually we could see clusters formed by wide serves, serves into the body and serves hit down the T. The K Means algorithm [3] in the Grouping Analysis tool in ArcGIS (Figure 2) enabled us to statically replicate the characteristics of the visual clusters. It enabled us to tag each point as either a wide serve, serve into the body or serve down the T. The organisation of the serves into each group was based on the direction of serve. Using the serve direction allowed us to know which service box the points belong to. Direction gave us an advantage over proximity as this would have grouped points in neighbouring service boxes.

Figure 2. The K Means algorithm in the Grouping Analysis tool in ArcGIS groups features based on attributes and optional spatial temporal constraints. 

To determine who changed the location of their serve the most we arranged the serve bounces into a temporal sequence by ranking the data according to the side of the net (left or right), by court location (deuce or ad court), game number and point number. The sequence of bounces then allowed us to create Euclidean lines (Figure 3) between p1 (x1,y1) and p2 (x2,y2), p2 (x2,y2) and p3 (x3,y3), p3 (x3,y3) and p(x4,y4) etc in each court location. It is possible to determine, with greater spatial variation, who was the more predictable server using the mean Euclidean distance between each serve location. For example, a player who served to the same part of the court each time would exhibit a smaller mean Euclidean distance than a player who frequently changed the position of their serve. The mean Euclidean distance was calculated by summing all of the distances linking the sequence of serves in each service box divided by the total number of distances.

Figure 3. Calculating the Euclidean distance (shortest path) between two sequential serve locations to identify spatial variation within a player’s serve pattern.

To identify where a player served at key points in the match we assigned an importance value to each point based on the work by Morris [4]. The table in Figure 4 shows the importance of points to winning a game, when a server has 0.62 probability of winning a point on serve. This shows the two most important points in tennis are 30-40 and 40-Ad, highlighted in dark red. To simplify the rankings we grouped the data into three classes, as shown in Figure 4.

Figure 4. The importance of points in a tennis match as defined by Morris. The data for the match was classified into 3 categories as indicated by the sequential colour scheme in the table (dark red, medium red and light red).

In order see a relationship between outright success on a serve at the important points we mapped the distribution of successful serves and overlaid the results onto a layer containing the important points. If the player returning the serve made an error directly on their return, then this was deemed to be an outright success for the player. An ace was also deemed to be an outright success for the server.


Federer’s spatial serve cluster in the ad court on the left side of the net was the most spread of all his clusters. However, he served out wide with great accuracy into the deuce court on the left side of the net by hugging the line 9 times out 10 (Figure 5). Murray’s clusters appeared to be grouped overall more tightly in each of the service boxes. He showed a clear bias by serving down the T in the deuce court on the right side of the net. Visually there appeared to be no other significant differences between each player’s patterns of serve.

Figure 5. Mapping the spatial serve clusters using the K Means Algorithm. Serves are grouped according to the direction they were hit. The direction of each serve is indicated by the thin green trajectory lines.  The direction of serve was used to statistically group similar serve locations.  (click to enlarge)

By mapping the location of the players serve bounces and grouping them into spatial serve clusters we were able to quickly identify where in the service box each player was hitting their serves. The spatial serve clusters, wide, body or T were symbolized using a unique color, making it easier for the user to identify each group on the map. To give the location of each serve some context we added the trajectory (direction) lines for each serve. These lines helped link where the serve was hit from to where the serve landed. They help enhance the visual structure of each cluster and improve the visual summary of the serve patterns.

The Euclidean distance calculations showed Federer’s mean distance between sequential serve bounces was 1.72 m (5.64 ft), whereas Murray’s mean Euclidean distance was 1.45 m (4.76 ft). These results suggest that Federer’s serve had greater spatial variation than Murray’s. Visually, we could detect that the network of Federer’s Euclidean lines showed a greater spread than Murray’s in each service box. Murray served with more variation than Federer in only one service box, the ad service box on the right side of the net.

Figure 6. A comparison of spatial serve variation between each player. Federer’s mean Euclidean distance was 1.72m (5.64 ft) -  Murrray’s was 1.45m (4.76 ft). The results suggest that Federer’s serve had greater spatial variation than Murray’sThe lines of connectivity represent the Euclidean distance (shortest path) between each sequential service bounce in each service box.  (click to enlarge)

The directional arrows in Figure 6 allow us to visually follow the temporal sequence of serves from each player in any given service box. We have maintained the colors for each spatial serve cluster (wide, body, T) so you can see when a player served from one group into another.

At the most important points in each game (30-40 and 40-Ad), Murray served out wide targeting Federer’s backhand 7 times out of 8 (88%). He had success doing this 38% of the time, drawing 3 outright errors from Federer. Federer mixed up the location of his 4 serves at the big points across all of the spatial serve clusters, 2 wide, 1 body and 1 T. He had success 25% of the time drawing 1 outright error from Murray.  At other less important points Murray tended to favour going down the T, while Federer continued his trend spreading his serve evenly across all spatial serve clusters (Figure 7).

The proportional symbols in Figure 7 indicate a level of importance for each serve. The larger circles represent the most important points in each game – the smallest circles the least important. The ticks represent the success of each serve. By overlaying the ticks on-top of the graduated circles we can clearly see a relationship between the success at big points on serve. The map also indicates where each player served.

Figure 7. A proportional symbol map showing the relationship of where each player served at big points during the match, and their outright success at those points.  (click to enlarge)

The results suggest that Murray served with more spatial variation across the two most important point categories, recording a mean Euclidean distance of 1.73 m (5.68 ft) to Federer’s 1.64 m (5.38 ft).


Successfully identifying patterns of behavior in sport in an on-going area of work [5] (see figure 8), be that in tennis, football or basketball. The examples in this blog show that GIS can provide an effective means to geovisualize spatio-temporal sports data, in order to reveal potential new patterns within a tennis match. By incorporating space-time into our analysis we were able to focus on relationships between events in the match, not the individual events themselves. The results of our analysis were presented using maps. These visualizations function as a convenient and comprehensive way to display the results, as well as acting as an inventory for the spatio-temporal component of the match [6].

Figure 8. The heatmap above shows Federer’s frequency of shots passing through a given point on the court. The map displays stroke paths from both ends of the court, including serves. The heat map can be used to study potential anomalies in the data that may result in further analysis.  (click to enlarge)

Expanding the scope of geospatial research in tennis, and other sports relies on open access to reliable spatial data.  At present, such data is not publically available from the governing bodies of tennis. An integrated approach with these organizations, players, coaches, and sports scientists would allow for further validation and development of geospatial analytics for tennis. The aim of this research is to evoke a new wave of geospatial analytics in the game of tennis and across other sports. Furthermore, to encourage statistics published on tennis to become more time and space aware to better improve the understanding of the game, for everyone.


[1] United States Tennis Association, “Tennis tactics, winning patterns of play”, Human Kinetics, 1st Edition, 1996.

[2] G. E. Parker, “Percentage Play in Tennis”, In Mathematics and Sports Theme Articles, http://www.mathaware.org/mam/2010/essays/

[3] J. A. Hartigan and M. A. Wong, “Algorithm AS 136: A K-Means Clustering Algorithm”, Journal of the Royal Statistical Society. Series C (Applied Statistics), vol. 28, No. 1, pp. 100-108, 1979.

[4] C. Morris, “The most important points in tennis”, In Optimal Strategies in Sports, vol 5 in Studies and Management Science and Systems, , North-Holland Publishing, Amsterdam, pp. 131-140, 1977.

[5] M. Lames, “Modeling the interaction in games sports – relative phase and moving correlations”, Journal of Sports Science and Medicine, vol 5, pp. 556-560, 2006.

 [6] J. Bertin, “Semiology of Graphics: Diagrams, Networks, Maps”, Esri Press, 2nd Edition, 2010.